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Google Shopping by Mobile: Those Who Search Do Not Necessarily Buy

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No one now denies how important mobile devices are for searching online: within the user search funnel, they play an essential part of the process of informing users. Google says up to 69% of all users use their mobiles to look for products, with 44-57% of all smartphone users looking for information locally at least once a week. So it's hardly surprising that searching online via smartphones helps in store sales. What about buying online in specific industries, though? How far does searching via mobile devices actually help online shop sales? (more…)


The Future of Shopping: Google Shopping

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Although the online world may be coming increasingly to dominate our everyday lives, a study by eMarketer shows that nine out of ten sales are still made offline and on the spot. Factors like being able to experience products 'live' and compare them with other products in the shops should not be underestimated; and customers have sales staff they can talk to if they need specific advice or personal service. (more…)


What Do Da Vinci and Conversion Optimisation Have in Common?

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Websites should be designed well to attract users – that's probably something everyone would agree with. They need to present information sensibly, be intuitive to use and well-structured: these are the aspects which play a major role when optimising a website to reach higher conversions. If you can get the individual elements to work together harmoniously, this creates a more user-friendly image, and you can convert more of your existing traffic. That's the theory anyway. (more…)


Tablet Study Sport Retailers: Who Won the Title, Who Should Go Back to Training Camp?

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Even though we still have to wait for the football world championship to begin, we have a found a winner: the tablet champion 2014! In the tablet study "The QUISMA Sport Retailer World Cup” QUISMA compared 15 online sport retailers from 5 countries: from England, Germany, Italy, Spain and the Netherlands. Top of the league was German brand SportScheck, the UK’s JD Sports came in second and Karstadt Sports, also a German retailer, came in third. (more…)


Firefox Jumps on the Advertising Bandwagon

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Increasingly online companies (such as Instagram, Twitter and Pinterest) have started to offer advertising on their sites. Recently, Mozilla announced that it will allow brands to advertise on its Firefox browser. Ads, that will be labelled as such, will be displayed on Firefox’s ‘new tab’ sites. (more…)