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Google Update

New Google Update: Websites that are not prepared for mobile devices will get a worse ranking in organic search.

Today Google takes a stance for mobile launching its new “mobile-friendly-update”. The search giant has acted surprisingly transparent this time and made no secret about the ongoing changes – They even released the timetable one month ago. What changes will the new update will bring about? What are the technical challenges the advertising industry will have to prepare for? (more…)

Local Search Behavior: A better and faster customer support

Local search queries are made anywhere and anytime on any device.

Over the past years search behavior of users has changed: While people used to look for general information in search engines, they now tend to search more for products/services nearby. Where can I find a specific product in a store in my city? Which dealer in my proximity offers the best prices? Which restaurant do others recommend in my town? (more…)

Facebook as a good example – Desktop vs. Mobile!

Facebook is the best example: Mobile advertising can be more profitable than desktop ads!

For years now mobile has been the buzzword in digital marketing. People always underline how much potential the channel offers and the opportunities for advertisers. Therefore, one question pops up every so often: Could mobile advertising someday be more profitable than desktop ads? The answer is: YES! And Facebook shows how it works! (more…)

Squeezing The Best Out Of Campaigns

Squeezing the best out of marketing campaigns with the customer journey analysis!

Nowadays some companies focus on how to make their marketing campaigns more efficient by analyzing each channel separately. What many of them miss though is to measure all the channels at the same time while comparing their performance. Thus, they don’t see their customers journeys. (more…)

QUISMA Distributor Management Tool – efficient SEA campaigns for companies with many branches

Fully automated campaign creation, across all industries for all dealer networks

Search engine advertising is a major challenge for many companies. For one multiple dealers and branches all over the country often have different regional offers and products. Furthermore, most of the time users look for specific local branches in search engines, because they are interested in local deals. Yet, you cannot deliver individualized ads with a central management of search ads. As a result users cannot find their local branch. They are shown other companies’ ads or nationwide offers instead. This way companies risk to lose valuable clicks and also potential online and offline customers. (more…)