• deutsch
  • english
  • türk
  • español
  • nederlands
  • italiano
  • svenska

Squeezing The Best Out Of Campaigns

Squeezing the best out of marketing campaigns with the customer journey analysis!

Nowadays some companies focus on how to make their marketing campaigns more efficient by analyzing each channel separately. What many of them miss though is to measure all the channels at the same time while comparing their performance. Thus, they don’t see their customers journeys. (more…)


QUISMA Distributor Management Tool – efficient SEA campaigns for companies with many branches

Fully automated campaign creation, across all industries for all dealer networks

Search engine advertising is a major challenge for many companies. For one multiple dealers and branches all over the country often have different regional offers and products. Furthermore, most of the time users look for specific local branches in search engines, because they are interested in local deals. Yet, you cannot deliver individualized ads with a central management of search ads. As a result users cannot find their local branch. They are shown other companies’ ads or nationwide offers instead. This way companies risk to lose valuable clicks and also potential online and offline customers. (more…)


Shorten the text displayed on mobile search ads!

Shorten the text displayed on mobile search ads!

The market for mobile devices is growing very fast. More and more users are accessing the Internet with either their smartphone or tablet - a circumstance which advertisers must consider in their strategy. In order to display properly on smaller screens, ads need to be optimized for mobile devices. Google is planning to improve the appearance of mobile search ads on mobile devices even further. In the future, mobile users should be able to find the information they are looking for even easier and faster. As on the 8th of October 2014, Google will change the rules for mobile ads in the search. The second text line could possibly be erased in order to make space for ad extensions. According to google, only if the second line of text has been classified as powerful, it will actually appear in the ad. (more…)


Product descriptions: More than describing the product

How to describe How to describe a product appealing to users and search engines?

Who thinks that the description of a product only gives information about the properties and functions of a product is wrong. Only as a secondary function product descriptions should convince potential customers to buy the item and therefore increase the conversion rate of online shops. From an SEO point of view product descriptions primary should help the customer to find the advertised shop with a search engine. (more…)


New video features on Facebook – How you can profit as an advertiser!

Advertisers profit from new video features on Facebook

Visual Content - that’s the new buzz word in the digital age. Articles are slowly losing importance, while as an alternative more and more users are sharing their images and videos with their Facebook friends. The social network Facebook has reacted to this trend and might be, once again, one step ahead of their competitors. The latest features and functions offer users and advertisers a variety of different possibilities to share their visual content. (more…)