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Flexible Reach for Google Display Network

Google recently added the “Display Network” tab into the AdWords interface to make it easier for advertisers to manage their Google Display Network (GDN) campaigns. Google is now introducing another feature to manage GDN campaigns: “flexible reach”. The new feature allows advertisers to pick targeting options for the GDN not only at a campaign level but also at an ad group level. With this new function Google hopes to enable users to target their campaigns more efficiently than was previously possible with “broad reach” and “specific reach” at campaign level. (more…)

The X-Factor for More Efficiency

Google wants to give its users more control over the kind of ads they are confronted with. This is why they launched the true view ads a few months ago, allowing users to skip video ads on YouTube. Also the “why this ad?” link aims at helping users avoid the placement of certain ads in Google search results. (more…)

Promising Outlook for Affiliates – Looking for the Niche

The developments in the affiliate network sector show one thing clearly: the trend in affiliate marketing is moving towards specialization. Whether they are networks focusing on the financial markets, lead generation, or the B2B business – there seems to be a demand for specialized know-how and technical solutions for the merchants and the affiliates. (more…)

New Update for Mobile Ads in Google Maps

Google has improved the visual format of its mobile search engine ads in Google Maps. The move should make local search results on mobile devices more efficient. The innovation, which is now available for the latest Android mobiles, makes calls to action, such as “get directions” or “click to call” more prominent in the ad, while improving their clickability at the same time. (more…)

Better Account Management for Publishers

In order to be a successful partner, a publisher needs to keep an eye on a lot of information. To accomplish this many possibilities are available for optimisation. Networks try to offer their partners extensive and exclusive functions to support this process. This is why the two big German networks – affilinet and zanox – have both introduced innovations, aiming to achieve this. (more…)