In order to be a successful partner, a publisher needs to keep an eye on a lot of information. To accomplish this many possibilities are available for optimisation. Networks try to offer their partners extensive and exclusive functions to support this process. This is why the two big German networks – affilinet and zanox – have both introduced innovations, aiming to achieve this.
With the modifications, affilinet introduced recently, the network mainly aims at making the individual accounts more convenient to manage, and at the same time giving a better possibility to present oneself to the advertisers. By managing the “traffic sources” (which used to be called “additional-URLs”) in a more comprehensive way, the publisher can present different projects to the advertisers, and increase transparency by adding detailed descriptions and company presentations. This is an important step and partners should make full use of it in order to counteract opacity of different websites of individual partners, which often prevails. In the future affilinet will offer to its partners both support when choosing the right programs for their websites and support for SEO activities, which will then deliver free analyses for the network.
Some time ago zanox made a step towards further transparency with its market place offer. Now their partners have the possibility to present their different advertising spaces clearly and give the advertisers further signals of professionalism. With the revised advertising space management, you can add to your advertising space screenshots in the descriptions as well as a reference list of the brands advertised there.
The most important innovation is certainly the website validation which aims to increase occurring problems of affiliate registration with foreign websites. The publisher can therefore validate the advertising space as his own by including a TAG on his pages or by uploading an HTML snippet on the respective server for verification purposes. Successfully validated advertising spaces will be marked with a specific icon for the advertiser, ruling out fraudulent registrations. Here you can find further information about managing advertising spaces in the zanox market place.