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A Key to Local Targeting: The Google Keyword Planner

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As announced by Google quite some time ago, the popular search keyword tool has been discontinued permanently. From now on, finding out which keywords a user typed in to reach the site, and researching keyword ideas will only be possible with an active AdWords account. In general, there are four main differences between the former Keyword Tool and the new Keyword Planner that need to be taken into account. (more…)


Personal Touches Make the Difference: Google Authorship

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Mid 2011, Matt Cutts, Head of Google’s Webspam Team, announced the introduction of a new Google feature, which allows assigning content to its authors. The so-called “author tag“ was first introduced in the USA and was then extended to all the country-specific Google pages. (more…)


YouTube TrueView InSearch – How to Reach the Right Audience

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For quite some time advertisers have been benefiting from the good click-through rates of TrueView campaigns on YouTube. Compared to AdWords, they offer low costs per view at an enormous reach, due to the fact that YouTube has become the second largest search engine in the world. In an article from January, we spoke about campaigns using InStream, and in this blog post we will be discussing InSearch campaigns. (more…)


Hej Sverige: QUISMA Launches New Office in Stockholm

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We have expanded our international performance network again. Today, we are officially launching QUISMA’s 18th office in Stockholm; making this our fourth new opening in 2013, following on from Moscow, Prague and Bratislava. (more…)


Top Secret: Google and the Keyword Encryption

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To date the most effective measurement of successful search engine optimisation was done by looking at the keyword the user typed into a search engine to get to the website and buy a product. (more…)