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YouTube TrueView InSearch – How to Reach the Right Audience

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For quite some time advertisers have been benefiting from the good click-through rates of TrueView campaigns on YouTube. Compared to AdWords, they offer low costs per view at an enormous reach, due to the fact that YouTube has become the second largest search engine in the world. In an article from January, we spoke about campaigns using InStream, and in this blog post we will be discussing InSearch campaigns. (more…)


Hej Sverige: QUISMA Launches New Office in Stockholm

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We have expanded our international performance network again. Today, we are officially launching QUISMA’s 18th office in Stockholm; making this our fourth new opening in 2013, following on from Moscow, Prague and Bratislava. (more…)


Top Secret: Google and the Keyword Encryption

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To date the most effective measurement of successful search engine optimisation was done by looking at the keyword the user typed into a search engine to get to the website and buy a product. (more…)