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A Key to Local Targeting: The Google Keyword Planner

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As announced by Google quite some time ago, the popular search keyword tool has been discontinued permanently. From now on, finding out which keywords a user typed in to reach the site, and researching keyword ideas will only be possible with an active AdWords account. In general, there are four main differences between the former Keyword Tool and the new Keyword Planner that need to be taken into account. (more…)


Personal Touches Make the Difference: Google Authorship

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Mid 2011, Matt Cutts, Head of Google’s Webspam Team, announced the introduction of a new Google feature, which allows assigning content to its authors. The so-called “author tag“ was first introduced in the USA and was then extended to all the country-specific Google pages. (more…)