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Carolin Dressler

Profil

Marketing Manager

Carolin works as Marketing Manager at QUISMA. She studied Translation for English and Portuguese in Heidelberg. After her graduation she quickly found her way into the online business. Since 2011 she has been responsible for internal as well as external communication measures of the agency network QUISMA. In her free time she enjoys reading books and running long distances.

Posts by Carolin Dressler:

Second Screen: Turning Brand Messages into Experiences

Gone are the days when advertisers solely worried about viewers constantly changing TV channels, now they face a new challenge: multiple screens. Currently consumers watch several different TV programmes and simultaneously use their smart phone, tablet or laptop. With advertisers facing ever-growing demands from consumers, cross-media campaigns are essential when turning a brand’s message into an all-screen experience. (more…)

Tuesday, 14. January 2014 in General Topic

Hej Sverige: QUISMA Launches New Office in Stockholm

We have expanded our international performance network again. Today, we are officially launching QUISMA’s 18th office in Stockholm; making this our fourth new opening in 2013, following on from Moscow, Prague and Bratislava. (more…)

Monday, 18. November 2013 in General Topic

Fighting for the Top: How Travel Agents Perform in Search Engines

August is the main travel month and persuades even the last indecisive customers to book a short vacation. This month, along with the other summer months, is particularly important for travel agents. Therefore, being at the top of search engine rankings for the right travel search terms is a an absolute must. (more…)

Thursday, 26. September 2013 in General Topic

Real-time Bid Ads in the Social Cosmos – Facebook Goes RTB

Facebook is currently planning the launch of Facebook Ad Exchange in Europe, allowing advertisers to target users even more efficiently within the social network, trading display advertising space automatically by auction. With a total volume of 12.4 billion dollars (as of: 2011) the social network is already the leader in the U.S. display advertising market. With Facebook Exchange, the platform guarantees that in the near future the user will only be shown ads for products that really interest them. (more…)

Monday, 2. July 2012 in General Topic