What Matters Is what Is Inside: Content Optimization

Google’s evolution over the past years showed that the search engine has put more emphasis on the importance of high-quality content. A website’s content is now more relevant than ever before for search engine optimization, while, for years the focus had been on off-page optimization and link building. Grammar, writing, unique texts and information are some of the criteria to evaluate the quality of content. Most often, when users are looking for information, short texts are not helpful and the search engines evaluate them accordingly. (more…)