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Elena Scarfò


Account Manager SEA

Elena discovered her passion for online marketing after completing a minor in Marketing and Corporate Communications and graduating in International Management. Since 2010 she has been the Account Manager SEA. She works on strategically developing and promoting the clients’ search engine ads and fulfilling their campaign goals at a maximum efficiency.

Posts by Elena Scarfò:

Google Shopping by Mobile: Those Who Search Do Not Necessarily Buy

No one now denies how important mobile devices are for searching online: within the user search funnel, they play an essential part of the process of informing users. Google says up to 69% of all users use their mobiles to look for products, with 44-57% of all smartphone users looking for information locally at least once a week. So it’s hardly surprising that searching online via smartphones helps in store sales. What about buying online in specific industries, though? How far does searching via mobile devices actually help online shop sales? (more…)

Thursday, 5. June 2014 in General Topic