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Ina Obschernikat


Account Manager SEA

Ina works as Account Manager SEA at QUISMA. After finishing her voccational training as advertising merchant shehad worked for six years as Account Manager in classic advertising before she discovered her passion for online marketing. In her spare time she likes to do sports, reads or meets friends and family.

Posts by Ina Obschernikat:

Following the Dynamic of Search Queries

User behavior is not a static value, it changes almost every day. Therefore, for well-managed AdWords campaigns with numerous carefully chosen keywords, relevant search queries can come to nothing, because at the time of the inquiry they were not considered in the keyword setup. With its new display format Dynamic Search Ads (DSA), Google makes it possible to find additional relevant search queries and to use them by placing an ad without having to book additional keywords. (more…)

Tuesday, 20. August 2013 in General Topic