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Iouri Chapochnikov


Senior Product Manager Display and Data

Iouri works as Senior Product Manager Display and Data at QUISMA. Prior to working at QUISMA, he worked for Yahoo in the Marketplace Design and Analytics team in Rolle, Switzerland, where he was responsible for providing analytical support to the EMEA Brand and Performance Display Businesses of the company. Iouri holds a Master of Arts in Economics from St. Andrews University, United Kingdom and a Master of Science in Business Information Systems from the University of Lausanne, Switzerland.

Posts by Iouri Chapochnikov:

Turning Display into Search with Intent Data.

Click-through rates (CTR) for search ads on commercial intent queries can often be hundreds of times higher than the CTR for display ads on a typical Facebook page. What is the explanation for this incredible difference in performance? (more…)

Tuesday, 30. July 2013 in Display Advertising