Product Manager SEA QUISMA GmbH
Jana Fiaccola has been Product Manager at QUISMA since 2011. She studied Business Management together with Media and Information Studies, and started working in the field of search engine advertising in 2006. Before joining QUISMA she held various positions at other online marketing agencies, as Head of Online Marketing she also gained some experience on the customer side. At QUISMA she is responsible for processes and technology in the field of SEA. In her free time she likes to ride motor cycles.
Posts by Jana Fiaccola:
How popular are the different devices and how well do they perform? What differences are there between the mobile sectors? To answer these questions QUISMA conducted a mobile sector comparison and evaluated the data of different customer groups for the last quarter of 2012.
Our study’s statistics could help with making the right decisions regarding the CPCs (cost-per-click), especially as Google’s changeover to “enhanced campaigns” comes into effect later this year. The study consists of two parts; in the first part, search rates, CPCs, and click rates were closely observed. The second part of the study will examine the conversion rates and the CPOs (cost-per-orders). …more
Friday, 14. June 2013 in General Topic
Presently, mobile and tablet campaigns can be set up and managed separately at Google. In the future this will no longer be the case; Google announced in February that a new campaign management system will be introduced in June this year- the ‘Enhanced Campaigns’ tool. This means there will be significant changes to Google’s current campaign management platform, especially for mobile and desktop distribution. Since the announcement, there have been several updates from Google on this topic-namely on bidding, delivery management of mobile pages and timing. The aim of this blog post is to give you an overview of the most important changes and what they mean. …more
Tuesday, 14. May 2013 in General Topic
The current Google product search which is a free listing of indexed products will be replaced by paid ads– so-called product listing ads (PLAs) which will be charged to advertisers on a cost-per-click basis. Whilst there has been much debate over the potential loss of traffic and sales, with particular concerns raised by advertisers, at QUISMA, we see it as an opportunity for product marketing. …more
Monday, 12. November 2012 in General Topic
How do you create an optimal keyword setup, which enables a qualitative expansion of the keywords and bids in the optimisation process? What exactly should this optimisation look like? …more
Wednesday, 5. September 2012 in General Topic
Are you an SEA manager? Then you must be quite familiar with the following challenge of increasing the return on advertising spend (ROAS) in highly competitive industries without sacrificing investment in growth. …more
Wednesday, 29. August 2012 in General Topic
