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Jana Fiaccola

Profil

Product Manager SEA QUISMA GmbH

Jana has been Product Manager at QUISMA since 2011. In this position she is responsible for process management and technology in the field of SEA. Jana got her degree in Business Management together with Media and Information Studies, and started working in the field of search engine advertising in 2006. Before joining QUISMA she held various positions at other online marketing agencies, as Head of Online Marketing she also gained some experience on the customer side. In her free time she likes to ride motor cycles.

Posts by Jana Fiaccola:

Feed Optimisation for Product Listing Ads – It All Comes Down to the Right Placement!

Google’s product listing ads (PLAs) became a paid-for service a year ago. And since a lot has happened: Almost every online retailer utilises this prominent format to display an attention-grabbing product image and its price. (more…)

Friday, 21. March 2014 in General Topic

Google Shakes Hands with the Competition

Recently, the European Commission had Google on the agenda once again: The search engine giant’s competitors complained that Google favours the display of its own search results, especially for products, hotels and restaurants. Google tried to achieve a settlement by suggesting to display its competitors’ results more prominently in its search results. However, before this is implemented Google still needs the approval from its rivals. (more…)

Thursday, 13. March 2014 in General Topic

Achieve Better Results with Bing Ads

Last year the Yahoo system was switched to Bing Ads. The changeover did not just mean modifications to the keyword options, but it was also announced to provide a better reach. Previously, this has been the reason why advertisers neglected the channel. How well does advertising work in the new system? (more…)

Friday, 25. October 2013 in General Topic

Mobile Sector Comparison Reveals Large Differences

How popular are the different devices and how well do they perform? What differences are there between the mobile sectors? To answer these questions QUISMA conducted a mobile sector comparison and evaluated the data of different customer groups for the last quarter of 2012.
Our study’s statistics could help with making the right decisions regarding the CPCs (cost-per-click), especially as Google’s changeover to “enhanced campaigns” comes into effect later this year. The study consists of two parts; in the first part, search rates, CPCs, and click rates were closely observed. The second part of the study will examine the conversion rates and the CPOs (cost-per-orders). (more…)

Friday, 14. June 2013 in General Topic

Enhanced Campaigns – Google takes the gloves off

Presently, mobile and tablet campaigns can be set up and managed separately at Google. In the future this will no longer be the case; Google announced in February that a new campaign management system will be introduced in June this year- the ‘Enhanced Campaigns’ tool. This means there will be significant changes to Google’s current campaign management platform, especially for mobile and desktop distribution. Since the announcement, there have been several updates from Google on this topic-namely on bidding, delivery management of mobile pages and timing. The aim of this blog post is to give you an overview of the most important changes and what they mean. (more…)

Tuesday, 14. May 2013 in General Topic