Team Leader Conversion Optimization
Julian Stein has been working for QUISMA since 2011. He became interested in the online world during his studies in Business Informatics. He then worked as an intern at the German company Otto Group. Since 2011 he is responsible for Conversion Optimization at the agency network QUISMA. The passionate fan of the soccer team FC Bayern München enjoys playing soccer in his free time and likes to go mountain biking through the Bavarian countryside.
How many times have you heard a client say “We are very interested in conversion optimisation, but we want to relaunch our website first and then look at kicking off optimsation.” Most of us have heard it all before, but undoubtedly this is what many website operators will say when they start grappling with conversion optimisation. Decisions concerning the website layout are often decided by gut feeling. …more
Thursday, 8. November 2012 in Conversion OptimisationBefore embarking on a conversion optimisation project it’s important to have a well-thought-out concept to avoid losing potential sales, define a test strategy and roadmap before starting. In principle every page can be optimized, however, certain pages have a greater influence on the conversion success than others. …more
Friday, 24. August 2012 in Conversion OptimisationSince competition in the financial sector is fierce, placing advertisements there can become very expensive very fast. For the search term “term life insurance” for a Google AdWords text ad you have to place your bid at a whopping 3.15 euros CPC (cost per click) in order to show up in second place in the advertisement ranking. For the search term “credit” you have to pay 3.85 euros. Due to this high stake it is even more important to convert as many of the users who click on the ad, as possible. Optimising your landing page for conversion can help you. This can be done through A/B and multivariate testing. …more
Tuesday, 19. June 2012 in Conversion OptimisationSome landing pages can be described in one word: misleading. There is no central focus and your eyes jump undirected back and forth. Since the user isn’t guided they will lose interest after only a short period of time and will leave the page. This is not only unfortunate but also inefficient when thinking of the expenditures made for client acquisition. To avoid this you can test a landing page with eye tracking. This tool analyses eye movement and gives information on how the user moves on the website. As an alternative, to avoid high costs for such tests in the laboratory, you can also carry out a virtual eye tracking. …more
Thursday, 31. May 2012 in Conversion OptimisationFor potential new customers a specific landing page ensures a good conversion rate! So why not use this same page when retargeting customers? Because it will not deliver the results you are expecting. The landing page that has been so successful for new customers may actually have information that retargeted or “almost customers” have already seen. So instead of being informative it actually ends up deterring them and lowers the prospect of success. The clients who have come through from retargeting should be sent to their own landing page. …more
Wednesday, 9. May 2012 in Conversion Optimisation
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