This Christmas, retailers have predicted a huge upswing in the numbers of shoppers turning to online stores to get their present shopping done in time, with minimum fuss and most importantly – with minimum time spent in the crush at the shopping centre. To this end, marketers’ focus and budget has shifted to optimising search engine advertising, to ensure that their ads provide a help to time-poor shoppers. QUISMA have a number of tips to help companies get the most out of their SEA at this important, and lucrative, time of year. …more
Thursday, 29. November 2012 in General Topic
A little while ago Google already introduced “remarketing”, which makes it possible to identify users who have already visited a website and to address them again. They now want to gradually simplify this service and increase its efficiency. In the following article we will show you which features are affected by the changes. …more
Friday, 31. August 2012 in General Topic
It is no longer free to list products in Google Shopping Google is planning to transform the section “Product Search” as it is called in the USA into a pure ad system. At the same time this section will receive a new name: Google Shopping. In America the conversion should already take place in August 2012 and European countries will follow. …more
Wednesday, 8. August 2012 in General Topic
