Real Time Advertising is Gaining Momentum in Europe

The European real time advertising market is taking shape – barely a week passes without news of another new company, solution, or acquisition.

Many of these new companies are based on pioneering models from the USA which have been tweaked for the European market. Developers are working tirelessly on new solutions that satisfy local requirements on both the buying and sales side. …more

Twitter in Affiliate Marketing – an Obligation or a Possibility?

Whoever tweets for business purposes knows that limiting important information to 140 characters can be a true challenge. Nevertheless – especially in the affiliate sector Twitter has become a frequently used medium of communication for announcements from program operators and/or their agencies. But what defines a good tweet and for what kind of topics should be used? Does anybody read them and how can you attract more attention? …more

Dutch Telecommunication Act Comes into Effect

Cookie handling legislation is coming thick and fast in the Netherlands. The European legislator introduced new, stricter legislation with regards to targeting and to the use of cookies. The new regulations are laid down in the amended ePrivacy Directive of November 25th 2009 and should have been implemented in the national laws of the European Union Member States by May 25th 2011. …more

A plethora of choice: Advertising Mediums in Affiliate Marketing

The range of advertising options in the online sector is steadily increasing. Which advertising mediums are most important? In what areas do they work best? And what are their benefits from an advertiser’s and from a user’s point of view? …more

Display Advertising: Success Factors in Test Drive Campaigns

Buying a new car is fairly costly and since nobody wants to buy a pig in a poke test drives enjoy great popularity with customers. They enable the potential buyer to test and compare the general condition of the car, the driving behavior and other important subjective criteria, which cannot necessarily be read on the vehicle’s data sheet.

The Internet offers to clients as well as to car manufacturers an efficient platform to bring test drives and potential buyers together. This is why in the meantime a variety of different portals and websites have been created (i.e. www.testdriver.co.uk) which deal exclusively with the topic test drives and give the users information on recent test drives, insurance tips and experience reports. …more