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Marko Tolle

Profil

Director Marketing QUISMA GmbH

Marko has been a member of the company since 2007 and is responsible for QUISMA’s international marketing. Apart from writing blog posts, he also takes care of PR, trade shows, events, ads, mailings, and much more. He also has a passion for Scandinavian crime novels, English music, and Italian cuisine.

Posts by Marko Tolle:

Welcome to the Family: QUISMA Acquires H1 And Takes on the Leading Position in Eastern Europe

The QUISMA network gains a new member: Today we can announce that we acquired H1, one of the leading Eastern European search marketing agencies. We gain more than 90 new colleagues at once. Together with our 50 colleagues at our office in Warsaw, QUISMA becomes one of the leading performance marketing agencies in Eastern Europe. This means QUISMA employs more than 300 people at 19 offices in 15 countries. (more…)

Tuesday, 16. July 2013 in General Topic

From Kicks to Clicks: The Striking Similarity Between Online Marketing and Football [Infographic]

On Saturday it’s going down: Tomorrow at Wembley stadium in London, Bayern Munich and Borussia Dortmund will meet in the Champions League final. This is the first time that two German teams have met to compete for the most coveted trophy in European football.

For QUISMA’s Data Intelligence Unit experts this presented the perfect opportunity to analyse how much team sports and the interdisciplinary world of online marketing have in common, by creating a shareable infographic!
(more…)

Friday, 24. May 2013 in General Topic

Real Time Advertising is Gaining Momentum in Europe

The European real time advertising market is taking shape – barely a week passes without news of another new company, solution, or acquisition.

Many of these new companies are based on pioneering models from the USA which have been tweaked for the European market. Developers are working tirelessly on new solutions that satisfy local requirements on both the buying and sales side. (more…)

Tuesday, 30. October 2012 in Display Advertising

Twitter in Affiliate Marketing – an Obligation or a Possibility?

Whoever tweets for business purposes knows that limiting important information to 140 characters can be a true challenge. Nevertheless - especially in the affiliate sector Twitter has become a frequently used medium of communication for announcements from program operators and/or their agencies. But what defines a good tweet and for what kind of topics should be used? Does anybody read them and how can you attract more attention? (more…)

Monday, 11. June 2012 in Affiliate Marketing

Dutch Telecommunication Act Comes into Effect

Cookie handling legislation is coming thick and fast in the Netherlands. The European legislator introduced new, stricter legislation with regards to targeting and to the use of cookies. The new regulations are laid down in the amended ePrivacy Directive of November 25th 2009 and should have been implemented in the national laws of the European Union Member States by May 25th 2011. (more…)

Wednesday, 6. June 2012 in General Topic