Performance Advertising Strategist
Miloš is responsible for creating advertising strategies and for the quality management of our performance advertising campaigns. Among his tasks for 2014 is implementing the QUISMA Media Platform to H1.cz services. In the past, he worked for companies such as Centrum Holdings and Ataxo. Apart from performance advertising, his specialties are business intelligence, big data and analytics. Miloš holds a Phd. in systematical philosophy. His focus are 20th centrury continental philosophers. He teaches at Charles University, mostly new media and drama students.
Posts by Miloš Kriššák:
Retargeting has been proven to be one of the most powerful marketing tools available today, and personalisation goes one step further in raising advertising effectiveness. Here we give you five principles for successful personalised retargeting. (more…)
Thursday, 16. January 2014 in Display Advertising