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Murat Cavus

Profil

Senior Manager Marketing Intelligence QUISMA

After studying Business Administration at the University in Frankfurt in Germany, Murat first worked as a management consultant for 4.5 years. Since 2010 he is responsible for the research unit of QUISMA. Apart from strategically developing the department and developing new products, he also supervises national and international clients in the fields of customer journey and modeling. In his free time he enjoys being in the countryside as a balance to his every day office life.

Posts by Murat Cavus:

Long-term Customer Relationships – the Customer Lifetime Value

It is a fact that in certain periods of the year, more sales can be generated than in other periods. But is it really sufficient to evaluate marketing activities according to conversions, turnover and costs within a time period like Easter or Christmas? Of course every business should gather quantitative and time-related data but the development potential of the customer over a longer period of time needs to be addressed too. This is when the Customer Lifetime Value (CLV) comes in. (more…)

Thursday, 3. April 2014 in General Topic

An Effective Combination: Display Advertising Plus Search Engine Advertising

Accompanying display campaigns within the framework of search engine advertising lead to higher conversions. QUISMA has proven this by conducting a customer journey analysis over the last few months for an international fashion retailer. (more…)

Friday, 4. October 2013 in Data Intelligence

Is the Individual Conversion Attribution Worthwhile for Every Advertiser?

Customer journey analysis and individual conversion attribution have already been discussed several times on twoqubes. While the former describes the path of a customer through different channels, from the first contact with a product up until the purchase, the latter is responsible for the allocation of conversions to different marketing channels. The combination of these two methods allows advertisers to better understand marketing results and to optimize the planning of future budget distribution. (more…)

Wednesday, 14. August 2013 in Data Intelligence

Thrive and Prosper: Customer Retention Online

The topic in the blog entry from March 2013 were customer relations and how you can integrate them into a holistic marketing strategy. This article will give you five tips to highlight how companies that are active on the internet can optimize their customer relationships to maintain a long-term business success. (more…)

Wednesday, 22. May 2013 in Data Intelligence

Multi-channel Consumption Becomes Standard

In our last blog post we discussed the challenges of conversion attribution in 2013. An important point of that post was how marketers should integrate conventional channels into their conversion attribution analysis. We talked about how consumers who are on their way to a conversion – whether it is a purchase, the conclusion of a contract – do not only do so via online channels. Even if the final step or purchase eventually takes place online. On the flip side, many conventional transactions do not solely come via classical marketing channels, as more and more consumers seek to inform themselves via online channels and have their interest piqued elsewhere. (more…)

Wednesday, 23. January 2013 in Data Intelligence