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Pascal Kaessmann

Profil

Head of Account Management

Pascal has been working for QUISMA since June 2010. As Head of Account Management he is currently responsible for the offices in Munich and Frankfurt. The advertising specialist and communications manager has been working in online marketing since 2003 and apart from being passionate about his job, he also enjoys sports, travelling, and good wine.

Posts by Pascal Kaessmann:

One for All: Google Enhanced Campaigns

For years Google’s motto has been ‘mobile first’. Ever since Google’s inception, the search engine giant could hardly wait for the breakthrough of mobile and with it, the inevitable arrival of a huge number of additional users and search queries. So it is not surprising that Google has responded to an increase in mobile and multi device searches by modifying AdWords – one of the search engine’s most important products; while at the same time opening a new chapter in campaign management by introducing a new Enhanced Campaigns product. (more…)

Wednesday, 27. February 2013 in General Topic

SEA Campaigns: Clients do not move in mysterious ways

While optimizing and distributing SEA-campaigns to different terminal devices in a performance-orientated way, several exciting questions arise: at what point in the buying cycle do you reach which user, through which device at what time, and does it generate a conversion? (more…)

Thursday, 22. November 2012 in General Topic

More Visibility for Ads with Enhanced Sitelinks

Following the great success of ad expansion sitelinks with advertisers Google will continue to improve this popular feature. Currently it is possible to place up to twelve sitelinks in the AdWords interface as ad extensions and now Google is making this possible for desktop apps. (more…)

Thursday, 4. October 2012 in General Topic