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Thilo Babel


Team Leader SEA

As International Business Manager Thilo is responsible for national and international new business. After his studies in Oriental Linguistics, he first worked in academia. After working for Google in Dublin for three years, he joined QUISMA in October 2005. Initially he worked as Senior Account Manager and later as Team Leader, before he started in the International Business Development department. He spends his free time hiking in the mountains.

Posts by Thilo Babel:

Auction Insights Report: New AdWords Statistic for Individual Keywords

Recently you have been able to find a statistics symbol next to the individual keywords in Google AdWords’ campaign section. This provides detailed information about the respective keyword’s performance for other advertisers, competing in the same auction. This auction insights report contains a listing of all advertisers also bidding on the respective keyword and placing ads. In addition, the report provides five different statistics, making it possible to analyse the competitors’ position compared to your own. (more…)

Thursday, 28. June 2012 in General Topic