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Verena Kobler


Conversion Optimization Manager

Verena works at QUISMA in the field of conversion optimization. After a voluntary ecological year, she found her way into the online industry through an internship. Since the beginning of her vocational training to become a Management Assistant in Online Marketing she has been working on creating and testing new conversion optimization measures for numerous client websites. In her spare time, Verena is creative and devotes herself to art and crafts.

Posts by Verena Kobler:

Optimise Conversion Rates using Emotional Intelligence

There are millions of websites on the internet and each search query tapped into Google is able to deliver countless results, leading users in a myriad numbers of directions. Even in niche markets it is becoming increasingly difficult for sites to provide the most attractive, usable and optimised site conducive to generating sales. Competition is fierce, therefore the name of the game is to make sure you stand out from the crowd or get lost in the hustle and bustle of the web. It might be said that sites often follow a format laid out for them by designers, similarity in style and function abound, so a website that aims to tap into their audience’s consciousness will be working harder for its conversions than another. How, in practice, can you stand out from the crowd? What do you need to pay attention to when building and designing a website to make sure you’re attracting the right customers? (more…)

Tuesday, 5. February 2013 in Conversion Optimisation