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Step-by-step approach: Attribution models and affiliate marketing

Attribution models, especially in affiliate marketing, are still being widely discussed which suggests that publishers are unsure about their suitability. (more…)

Scandal in Affiliate Marketing or: Why in Affiliate Marketing You Need Someone Who Knows What He is Doing…

During the summer months, you could really feel the effects of the silly season in the affiliate marketing landscape. After a period of rarely any news Venturebeat started the fall season with a small scandal. The article with the headline “The big, ugly affiliate marketing scam” sent a shockwave through the business community. (more…)

The Client as Bargain Hunter, The Supplier as Trap Finder

Coupons are still a very powerful tool, especially in affiliate marketing. We have talked about this topic extensively in this blog. Recently a new blog has been launched, entirely about discounts through coupons, and its makers have created an interesting and informative infographic. Apart from facts about their use, such as 41.1 percent of all online shoppers use coupons and that Google search queries for “coupon” have doubled in 2012 compared to 2008, they also show possible ways of using them. (more…)

Promising Outlook for Affiliates – Looking for the Niche

The developments in the affiliate network sector show one thing clearly: the trend in affiliate marketing is moving towards specialization. Whether they are networks focusing on the financial markets, lead generation, or the B2B business – there seems to be a demand for specialized know-how and technical solutions for the merchants and the affiliates. (more…)

Better Account Management for Publishers

In order to be a successful partner, a publisher needs to keep an eye on a lot of information. To accomplish this many possibilities are available for optimisation. Networks try to offer their partners extensive and exclusive functions to support this process. This is why the two big German networks – affilinet and zanox – have both introduced innovations, aiming to achieve this. (more…)