The Client as Bargain Hunter, The Supplier as Trap Finder

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Coupons are still a very powerful tool, especially in affiliate marketing. We have talked about this topic extensively in this blog. Recently a new blog has been launched, entirely about discounts through coupons, and its makers have created an interesting and informative infographic. Apart from facts about their use, such as 41.1 percent of all online shoppers use coupons and that Google search queries for “coupon” have doubled in 2012 compared to 2008, they also show possible ways of using them. …more

Promising Outlook for Affiliates – Looking for the Niche

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The developments in the affiliate network sector show one thing clearly: the trend in affiliate marketing is moving towards specialization. Whether they are networks focusing on the financial markets, lead generation, or the B2B business – there seems to be a demand for specialized know-how and technical solutions for the merchants and the affiliates. …more

Better Account Management for Publishers

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In order to be a successful partner, a publisher needs to keep an eye on a lot of information. To accomplish this many possibilities are available for optimisation. Networks try to offer their partners extensive and exclusive functions to support this process. This is why the two big German networks – affilinet and zanox – have both introduced innovations, aiming to achieve this. …more

Affiliate Marketing in the B2B Sector – the Market Needs More Impetus

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It has been clear for some time that the affiliate channel also contributes significantly to the sales of B2B products and services. For advertisers the channel barely entails any risks due to its performance-based remuneration and its comparatively low CPOs. Many companies offer business products already as part of partnership programs – often with very attractive commissions. This is why it is even more surprising that still only a relatively small number of publishers have (at least partially) specialized in this marketing channel. …more

Twitter in Affiliate Marketing – an Obligation or a Possibility?

Using Twitter in Affiliate Marketing

Whoever tweets for business purposes knows that limiting important information to 140 characters can be a true challenge. Nevertheless – especially in the affiliate sector Twitter has become a frequently used medium of communication for announcements from program operators and/or their agencies. But what defines a good tweet and for what kind of topics should be used? Does anybody read them and how can you attract more attention? …more