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Tablet Study Sport Retailers: Who Won the Title, Who Should Go Back to Training Camp?

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Even though we still have to wait for the football world championship to begin, we have a found a winner: the tablet champion 2014! In the tablet study "The QUISMA Sport Retailer World Cup” QUISMA compared 15 online sport retailers from 5 countries: from England, Germany, Italy, Spain and the Netherlands. Top of the league was German brand SportScheck, the UK’s JD Sports came in second and Karstadt Sports, also a German retailer, came in third. (more…)


Formula 1 in conversion optimisation – on the tracks of Sebastian Vettel

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Sebastian Vettel is the ultimate Formula 1 driver. He is the youngest four times world champion of all times and currently breaks all the records. With his eighth victory of the season he even broke the age-old record of his idol Michael Schumacher and this certainly won’t be his last achievement. (more…)


Optimise Conversion Rates using Emotional Intelligence

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There are millions of websites on the internet and each search query tapped into Google is able to deliver countless results, leading users in a myriad numbers of directions. Even in niche markets it is becoming increasingly difficult for sites to provide the most attractive, usable and optimised site conducive to generating sales. Competition is fierce, therefore the name of the game is to make sure you stand out from the crowd or get lost in the hustle and bustle of the web. It might be said that sites often follow a format laid out for them by designers, similarity in style and function abound, so a website that aims to tap into their audience’s consciousness will be working harder for its conversions than another. How, in practice, can you stand out from the crowd? What do you need to pay attention to when building and designing a website to make sure you’re attracting the right customers? (more…)


The Power of the Trust Box

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Many online stores expect miracles when they consider conversion optimisation for their websites. But can conversion optimisation really work wonders? Well maybe not overnight, as there is no such thing as a “one size fits all” solution. But specific tests can significantly improve a website’s conversion rate. What needs to be tested? Which elements on a websites are promising and entice customers to buy a product? Conversion optimisation can show you numerous opportunities, ranging from where to place the navigation bar, and choosing the right images, to the trust box, which we will talk in more detail about in this blog post. (more…)


What can we learn from Google?

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How many times have you heard a client say “We are very interested in conversion optimisation, but we want to relaunch our website first and then look at kicking off optimsation." Most of us have heard it all before, but undoubtedly this is what many website operators will say when they start grappling with conversion optimisation. Decisions concerning the website layout are often decided by gut feeling. (more…)