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Facebook as a good example – Desktop vs. Mobile!

Facebook is the best example: Mobile advertising can be more profitable than desktop ads!

For years now mobile has been the buzzword in digital marketing. People always underline how much potential the channel offers and the opportunities for advertisers. Therefore, one question pops up every so often: Could mobile advertising someday be more profitable than desktop ads? The answer is: YES! And Facebook shows how it works! (more…)

Squeezing The Best Out Of Campaigns

Squeezing the best out of marketing campaigns with the customer journey analysis!

Nowadays some companies focus on how to make their marketing campaigns more efficient by analyzing each channel separately. What many of them miss though is to measure all the channels at the same time while comparing their performance. Thus, they don’t see their customers journeys. (more…)

An Effective Combination: Display Advertising Plus Search Engine Advertising


Accompanying display campaigns within the framework of search engine advertising lead to higher conversions. QUISMA has proven this by conducting a customer journey analysis over the last few months for an international fashion retailer. (more…)

Is the Individual Conversion Attribution Worthwhile for Every Advertiser?


Customer journey analysis and individual conversion attribution have already been discussed several times on twoqubes. While the former describes the path of a customer through different channels, from the first contact with a product up until the purchase, the latter is responsible for the allocation of conversions to different marketing channels. The combination of these two methods allows advertisers to better understand marketing results and to optimize the planning of future budget distribution. (more…)

Thrive and Prosper: Customer Retention Online

Thrive and Propser: Customer Retention Online

The topic in the blog entry from March 2013 were customer relations and how you can integrate them into a holistic marketing strategy. This article will give you five tips to highlight how companies that are active on the internet can optimize their customer relationships to maintain a long-term business success. (more…)