The European real time advertising market is taking shape – barely a week passes without news of another new company, solution, or acquisition.
Many of these new companies are based on pioneering models from the USA which have been tweaked for the European market. Developers are working tirelessly on new solutions that satisfy local requirements on both the buying and sales side. …more
Buying a new car is fairly costly and since nobody wants to buy a pig in a poke test drives enjoy great popularity with customers. They enable the potential buyer to test and compare the general condition of the car, the driving behavior and other important subjective criteria, which cannot necessarily be read on the vehicle’s data sheet.
The Internet offers to clients as well as to car manufacturers an efficient platform to bring test drives and potential buyers together. This is why in the meantime a variety of different portals and websites have been created (i.e. www.testdriver.co.uk) which deal exclusively with the topic test drives and give the users information on recent test drives, insurance tips and experience reports. …more