• deutsch
  • english
  • türk
  • español
  • nederlands
  • italiano
  • svenska

Google Update

New Google Update: Websites that are not prepared for mobile devices will get a worse ranking in organic search.

Today Google takes a stance for mobile launching its new “mobile-friendly-update”. The search giant has acted surprisingly transparent this time and made no secret about the ongoing changes – They even released the timetable one month ago. What changes will the new update will bring about? What are the technical challenges the advertising industry will have to prepare for? (more…)

Local Search Behavior: A better and faster customer support

Local search queries are made anywhere and anytime on any device.

Over the past years search behavior of users has changed: While people used to look for general information in search engines, they now tend to search more for products/services nearby. Where can I find a specific product in a store in my city? Which dealer in my proximity offers the best prices? Which restaurant do others recommend in my town? (more…)

QUISMA Distributor Management Tool – efficient SEA campaigns for companies with many branches

Fully automated campaign creation, across all industries for all dealer networks

Search engine advertising is a major challenge for many companies. For one multiple dealers and branches all over the country often have different regional offers and products. Furthermore, most of the time users look for specific local branches in search engines, because they are interested in local deals. Yet, you cannot deliver individualized ads with a central management of search ads. As a result users cannot find their local branch. They are shown other companies’ ads or nationwide offers instead. This way companies risk to lose valuable clicks and also potential online and offline customers. (more…)

Shorten the text displayed on mobile search ads!

Shorten the text displayed on mobile search ads!

The market for mobile devices is growing very fast. More and more users are accessing the Internet with either their smartphone or tablet - a circumstance which advertisers must consider in their strategy. In order to display properly on smaller screens, ads need to be optimized for mobile devices. Google is planning to improve the appearance of mobile search ads on mobile devices even further. In the future, mobile users should be able to find the information they are looking for even easier and faster. As on the 8th of October 2014, Google will change the rules for mobile ads in the search. The second text line could possibly be erased in order to make space for ad extensions. According to google, only if the second line of text has been classified as powerful, it will actually appear in the ad. (more…)

Product descriptions: More than describing the product

How to describe How to describe a product appealing to users and search engines?

Who thinks that the description of a product only gives information about the properties and functions of a product is wrong. Only as a secondary function product descriptions should convince potential customers to buy the item and therefore increase the conversion rate of online shops. From an SEO point of view product descriptions primary should help the customer to find the advertised shop with a search engine. (more…)