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Product descriptions: More than describing the product

How to describe How to describe a product appealing to users and search engines?

Who thinks that the description of a product only gives information about the properties and functions of a product is wrong. Only as a secondary function product descriptions should convince potential customers to buy the item and therefore increase the conversion rate of online shops. From an SEO point of view product descriptions primary should help the customer to find the advertised shop with a search engine. (more…)


New video features on Facebook – How you can profit as an advertiser!

Advertisers profit from new video features on Facebook

Visual Content - that’s the new buzz word in the digital age. Articles are slowly losing importance, while as an alternative more and more users are sharing their images and videos with their Facebook friends. The social network Facebook has reacted to this trend and might be, once again, one step ahead of their competitors. The latest features and functions offer users and advertisers a variety of different possibilities to share their visual content. (more…)


Google Shopping by Mobile: Those Who Search Do Not Necessarily Buy

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No one now denies how important mobile devices are for searching online: within the user search funnel, they play an essential part of the process of informing users. Google says up to 69% of all users use their mobiles to look for products, with 44-57% of all smartphone users looking for information locally at least once a week. So it's hardly surprising that searching online via smartphones helps in store sales. What about buying online in specific industries, though? How far does searching via mobile devices actually help online shop sales? (more…)


The Future of Shopping: Google Shopping

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Although the online world may be coming increasingly to dominate our everyday lives, a study by eMarketer shows that nine out of ten sales are still made offline and on the spot. Factors like being able to experience products 'live' and compare them with other products in the shops should not be underestimated; and customers have sales staff they can talk to if they need specific advice or personal service. (more…)


Firefox Jumps on the Advertising Bandwagon

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Increasingly online companies (such as Instagram, Twitter and Pinterest) have started to offer advertising on their sites. Recently, Mozilla announced that it will allow brands to advertise on its Firefox browser. Ads, that will be labelled as such, will be displayed on Firefox’s ‘new tab’ sites. (more…)