Murat Cavus
The topic in the blog entry from March 2013 were customer relations and how you can integrate them into a holistic marketing strategy. This article will give you five tips to highlight how companies that are active on the internet can optimize their customer relationships to maintain a long-term business success. …more
Murat Cavus
In our last blog post we discussed the challenges of conversion attribution in 2013. An important point of that post was how marketers should integrate conventional channels into their conversion attribution analysis. We talked about how consumers who are on their way to a conversion – whether it is a purchase, the conclusion of a contract – do not only do so via online channels. Even if the final step or purchase eventually takes place online. On the flip side, many conventional transactions do not solely come via classical marketing channels, as more and more consumers seek to inform themselves via online channels and have their interest piqued elsewhere. …more
Murat Cavus
As the new year is still young we look back on what made the headlines in the media press in the past year and what excited the likes of advertisers, agencies, publishers, researchers and beyond.
In this blog post we aim to provide relevant predictions for the 2013 with regard to conversion attribution and how it will increasingly play a key role in the marketer’s working life. …more
Murat Cavus
Making a fast, definitive decision when it comes to buying an expensive item has been found to be a particularly arduous process for certain consumers, with a number of factors forcing a change of mind along the way. A high percentage of us consult numerous websites when deciding to make a high cost purchase, shifting our perception of where best we can find unbiased and worthwhile opinions and facts. …more
Murat Cavus
In our previous articles about conversion attribution we’ve explained that it is crucial to use the right attribution model for your online marketing measures as identifying each channel’s true contribution is the foundation for every budget allocation. Common attribution models, such as the last cookie wins, first cookie wins, and many others, are of a static nature and cannot live up to the complex user behaviour in the customer journey. The solution is to use models adjusted to the advertiser and their needs. …more
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