Optimise Conversion Rates using Emotional Intelligence

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There are millions of websites on the internet and each search query tapped into Google is able to deliver countless results, leading users in a myriad numbers of directions. Even in niche markets it is becoming increasingly difficult for sites to provide the most attractive, usable and optimised site conducive to generating sales. Competition is fierce, therefore the name of the game is to make sure you stand out from the crowd or get lost in the hustle and bustle of the web. It might be said that sites often follow a format laid out for them by designers, similarity in style and function abound, so a website that aims to tap into their audience’s consciousness will be working harder for its conversions than another. How, in practice, can you stand out from the crowd? What do you need to pay attention to when building and designing a website to make sure you’re attracting the right customers? …more

Extend Your Reach With TrueView In-stream Videos

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YouTube has the perfect advertising medium for advertisers who want to quickly attain the largest possible reach within a target audience. The so-called TrueView in-stream videos are shown before the actual video content but, unlike normal pre-roll videos, the users have the possibility to skip them after five seconds. …more

Multi-channel Consumption Becomes Standard

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In our last blog post we discussed the challenges of conversion attribution in 2013. An important point of that post was how marketers should integrate conventional channels into their conversion attribution analysis. We talked about how consumers who are on their way to a conversion – whether it is a purchase, the conclusion of a contract – do not only do so via online channels. Even if the final step or purchase eventually takes place online. On the flip side, many conventional transactions do not solely come via classical marketing channels, as more and more consumers seek to inform themselves via online channels and have their interest piqued elsewhere. …more

Social Signals as Ranking Boosters – Top or Flop?

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In the New Year companies will have to face some familiar challenges as well as some new ones. Somewhere in between the two are social signals. Their significance has been fiercely discussed among SEO experts for quite some time, the debate is divided by one question: what influence do social signals have on the indexing in search engines, such as Google? …more

The Power of the Trust Box

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Many online stores expect miracles when they consider conversion optimisation for their websites. But can conversion optimisation really work wonders? Well maybe not overnight, as there is no such thing as a “one size fits all” solution. But specific tests can significantly improve a website’s conversion rate. What needs to be tested? Which elements on a websites are promising and entice customers to buy a product? Conversion optimisation can show you numerous opportunities, ranging from where to place the navigation bar, and choosing the right images, to the trust box, which we will talk in more detail about in this blog post. …more