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Formula 1 in conversion optimisation – on the tracks of Sebastian Vettel

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Sebastian Vettel is the ultimate Formula 1 driver. He is the youngest four times world champion of all times and currently breaks all the records. With his eighth victory of the season he even broke the age-old record of his idol Michael Schumacher and this certainly won’t be his last achievement. (more…)


Step-by-step approach: Attribution models and affiliate marketing

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Attribution models, especially in affiliate marketing, are still being widely discussed which suggests that publishers are unsure about their suitability. (more…)


Five Principles of Personalised Retargeting

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Retargeting has been proven to be one of the most powerful marketing tools available today, and personalisation goes one step further in raising advertising effectiveness. Here we give you five principles for successful personalised retargeting. (more…)


Second Screen: Turning Brand Messages into Experiences

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Gone are the days when advertisers solely worried about viewers constantly changing TV channels, now they face a new challenge: multiple screens. Currently consumers watch several different TV programmes and simultaneously use their smart phone, tablet or laptop. With advertisers facing ever-growing demands from consumers, cross-media campaigns are essential when turning a brand’s message into an all-screen experience. (more…)


A Key to Local Targeting: The Google Keyword Planner

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As announced by Google quite some time ago, the popular search keyword tool has been discontinued permanently. From now on, finding out which keywords a user typed in to reach the site, and researching keyword ideas will only be possible with an active AdWords account. In general, there are four main differences between the former Keyword Tool and the new Keyword Planner that need to be taken into account. (more…)