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Feed Optimisation for Product Listing Ads – It All Comes Down to the Right Placement!

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Google’s product listing ads (PLAs) became a paid-for service a year ago. And since a lot has happened: Almost every online retailer utilises this prominent format to display an attention-grabbing product image and its price. (more…)


Google Shakes Hands with the Competition

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Recently, the European Commission had Google on the agenda once again: The search engine giant’s competitors complained that Google favours the display of its own search results, especially for products, hotels and restaurants. Google tried to achieve a settlement by suggesting to display its competitors’ results more prominently in its search results. However, before this is implemented Google still needs the approval from its rivals. (more…)


Despite Decreasing User Activity: Thumbs Up for Facebook Advertising

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Despite news pieces and studies increasingly stating that users are turning away from Facebook, there are still about 27 million Brits using Facebook every month which is over 2/3 of British internet users. Nearly no other website can compete with Facebook’s net reach and brands still see a huge value in advertising on the social media site. (more…)


Formula 1 in conversion optimisation – on the tracks of Sebastian Vettel

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Sebastian Vettel is the ultimate Formula 1 driver. He is the youngest four times world champion of all times and currently breaks all the records. With his eighth victory of the season he even broke the age-old record of his idol Michael Schumacher and this certainly won’t be his last achievement. (more…)


Step-by-step approach: Attribution models and affiliate marketing

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Attribution models, especially in affiliate marketing, are still being widely discussed which suggests that publishers are unsure about their suitability. (more…)