On Saturday it’s going down: Tomorrow at Wembley stadium in London, Bayern Munich and Borussia Dortmund will meet in the Champions League final. This is the first time that two German teams have met to compete for the most coveted trophy in European football.
For QUISMA’s Data Intelligence Unit experts this presented the perfect opportunity to analyse how much team sports and the interdisciplinary world of online marketing have in common, by creating a shareable infographic!
Presently, mobile and tablet campaigns can be set up and managed separately at Google. In the future this will no longer be the case; Google announced in February that a new campaign management system will be introduced in June this year- the ‘Enhanced Campaigns’ tool. This means there will be significant changes to Google’s current campaign management platform, especially for mobile and desktop distribution. Since the announcement, there have been several updates from Google on this topic-namely on bidding, delivery management of mobile pages and timing. The aim of this blog post is to give you an overview of the most important changes and what they mean. (more…)
For years Google’s motto has been ‘mobile first’. Ever since Google’s inception, the search engine giant could hardly wait for the breakthrough of mobile and with it, the inevitable arrival of a huge number of additional users and search queries. So it is not surprising that Google has responded to an increase in mobile and multi device searches by modifying AdWords – one of the search engine’s most important products; while at the same time opening a new chapter in campaign management by introducing a new Enhanced Campaigns product. (more…)
There are millions of websites on the internet and each search query tapped into Google is able to deliver countless results, leading users in a myriad numbers of directions. Even in niche markets it is becoming increasingly difficult for sites to provide the most attractive, usable and optimised site conducive to generating sales. Competition is fierce, therefore the name of the game is to make sure you stand out from the crowd or get lost in the hustle and bustle of the web. It might be said that sites often follow a format laid out for them by designers, similarity in style and function abound, so a website that aims to tap into their audience’s consciousness will be working harder for its conversions than another. How, in practice, can you stand out from the crowd? What do you need to pay attention to when building and designing a website to make sure you’re attracting the right customers? (more…)