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Top Secret: Google and the Keyword Encryption

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To date the most effective measurement of successful search engine optimisation was done by looking at the keyword the user typed into a search engine to get to the website and buy a product. (more…)


Achieve Better Results with Bing Ads

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Last year the Yahoo system was switched to Bing Ads. The changeover did not just mean modifications to the keyword options, but it was also announced to provide a better reach. Previously, this has been the reason why advertisers neglected the channel. How well does advertising work in the new system? (more…)


What Matters Is what Is Inside: Content Optimization

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Google’s evolution over the past years showed that the search engine has put more emphasis on the importance of high-quality content. A website's content is now more relevant than ever before for search engine optimization, while, for years the focus had been on off-page optimization and link building. Grammar, writing, unique texts and information are some of the criteria to evaluate the quality of content. Most often, when users are looking for information, short texts are not helpful and the search engines evaluate them accordingly. (more…)


An Effective Combination: Display Advertising Plus Search Engine Advertising

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Accompanying display campaigns within the framework of search engine advertising lead to higher conversions. QUISMA has proven this by conducting a customer journey analysis over the last few months for an international fashion retailer. (more…)


Scandal in Affiliate Marketing or: Why in Affiliate Marketing You Need Someone Who Knows What He is Doing…

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During the summer months, you could really feel the effects of the silly season in the affiliate marketing landscape. After a period of rarely any news Venturebeat started the fall season with a small scandal. The article with the headline "The big, ugly affiliate marketing scam” sent a shockwave through the business community. (more…)