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A Vision Becomes a Trend: Conversion Attribution 2013

As the new year is still young we look back on what made the headlines in the media press in the past year and what excited the likes of advertisers, agencies, publishers, researchers and beyond.
In this blog post we aim to provide relevant predictions for the 2013 with regard to conversion attribution and how it will increasingly play a key role in the marketer’s working life. (more…)