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Firefox Jumps on the Advertising Bandwagon

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Increasingly online companies (such as Instagram, Twitter and Pinterest) have started to offer advertising on their sites. Recently, Mozilla announced that it will allow brands to advertise on its Firefox browser. Ads, that will be labelled as such, will be displayed on Firefox’s ‘new tab’ sites. (more…)


Despite Decreasing User Activity: Thumbs Up for Facebook Advertising

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Despite news pieces and studies increasingly stating that users are turning away from Facebook, there are still about 27 million Brits using Facebook every month which is over 2/3 of British internet users. Nearly no other website can compete with Facebook’s net reach and brands still see a huge value in advertising on the social media site. (more…)


Optimise Conversion Rates using Emotional Intelligence

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There are millions of websites on the internet and each search query tapped into Google is able to deliver countless results, leading users in a myriad numbers of directions. Even in niche markets it is becoming increasingly difficult for sites to provide the most attractive, usable and optimised site conducive to generating sales. Competition is fierce, therefore the name of the game is to make sure you stand out from the crowd or get lost in the hustle and bustle of the web. It might be said that sites often follow a format laid out for them by designers, similarity in style and function abound, so a website that aims to tap into their audience’s consciousness will be working harder for its conversions than another. How, in practice, can you stand out from the crowd? What do you need to pay attention to when building and designing a website to make sure you’re attracting the right customers? (more…)


Extend Your Reach With TrueView In-stream Videos

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YouTube has the perfect advertising medium for advertisers who want to quickly attain the largest possible reach within a target audience. The so-called TrueView in-stream videos are shown before the actual video content but, unlike normal pre-roll videos, the users have the possibility to skip them after five seconds. (more…)


Customer Journey – It is the Big Picture that Counts

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Big events, such as the last week’s OMMA show specialists once more how complex performance marketing can be: a vast amount of communication channels, very different payment models, and new buzzwords. The term “customer journey” suggests a planned journey, however, most of the time it rather resembles a backpacking tour where the traveller goes wherever the whim takes him. However, it is important for advertising companies to who to know where the customers started and what they encountered on their journey. (more…)