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Google Expands Its Remarketing Functions for Advertisers

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A little while ago Google already introduced “remarketing”, which makes it possible to identify users who have already visited a website and to address them again. They now want to gradually simplify this service and increase its efficiency. In the following article we will show you which features are affected by the changes. (more…)


AdMob Integration into Google AdWords

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The integration of AdMob into Google AdWords allows advertisers to create campaigns more easily and target them more efficiently. Since the use of mobile has been on the rise for several years, the integration was the logical next step. Every day more than two trillion impressions are generated worldwide via AdMob. In the following article we will show you what benefits arise from the new integration. (more…)


Yahoo moves into the Microsoft AdCenter

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Since recently in Germany, Austria, and Switzerland and in several other European countries, SEA campaigns for the search engines Yahoo and Bing are managed over the Microsoft adCenter. For advertisers the relocation comes with improved advertising possibilities, therefore we want to explain to you the adCenter’s functions in more detail. (more…)