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What Do Da Vinci and Conversion Optimisation Have in Common?

Websites should be designed well to attract users – that’s probably something everyone would agree with. They need to present information sensibly, be intuitive to use and well-structured: these are the aspects which play a major role when optimising a website to reach higher conversions. If you can get the individual elements to work together harmoniously, this creates a more user-friendly image, and you can convert more of your existing traffic. That’s the theory anyway. (more…)

An Effective Combination: Display Advertising Plus Search Engine Advertising

Accompanying display campaigns within the framework of search engine advertising lead to higher conversions. QUISMA has proven this by conducting a customer journey analysis over the last few months for an international fashion retailer. (more…)

Mobile Sector Comparison Reveals Large Differences

Mobile Sector Comparison Reveals Large Differences

How popular are the different devices and how well do they perform? What differences are there between the mobile sectors? To answer these questions QUISMA conducted a mobile sector comparison and evaluated the data of different customer groups for the last quarter of 2012.
Our study’s statistics could help with making the right decisions regarding the CPCs (cost-per-click), especially as Google’s changeover to “enhanced campaigns” comes into effect later this year. The study consists of two parts; in the first part, search rates, CPCs, and click rates were closely observed. The second part of the study will examine the conversion rates and the CPOs (cost-per-orders). (more…)

From Kicks to Clicks: The Striking Similarity Between Online Marketing and Football [Infographic]

From Kicks to Clicks: The Striking Similarity Between Online Marketing and Football [Infographic]

On Saturday it’s going down: Tomorrow at Wembley stadium in London, Bayern Munich and Borussia Dortmund will meet in the Champions League final. This is the first time that two German teams have met to compete for the most coveted trophy in European football.

For QUISMA’s Data Intelligence Unit experts this presented the perfect opportunity to analyse how much team sports and the interdisciplinary world of online marketing have in common, by creating a shareable infographic!

What Users Expect from Mobile Search

It is no news that the significance of mobile search queries is continuing to increase: more and more smartphone users access the Internet on the go and expect to always be able to find what they are looking for. For the success of SEA campaigns it is very important to optimise your landing pages for mobile use, so the budget you have invested into mobile search will generate the desired turnover. (more…)