Michael Greipel
It is no news that the significance of mobile search queries is continuing to increase: more and more smartphone users access the Internet on the go and expect to always be able to find what they are looking for. For the success of SEA campaigns it is very important to optimise your landing pages for mobile use, so the budget you have invested into mobile search will generate the desired turnover. …more
Julian Stein
Before embarking on a conversion optimisation project it’s important to have a well-thought-out concept to avoid losing potential sales, define a test strategy and roadmap before starting. In principle every page can be optimized, however, certain pages have a greater influence on the conversion success than others. …more
Julian Stein
Since competition in the financial sector is fierce, placing advertisements there can become very expensive very fast. For the search term “term life insurance” for a Google AdWords text ad you have to place your bid at a whopping 3.15 euros CPC (cost per click) in order to show up in second place in the advertisement ranking. For the search term “credit” you have to pay 3.85 euros. Due to this high stake it is even more important to convert as many of the users who click on the ad, as possible. Optimising your landing page for conversion can help you. This can be done through A/B and multivariate testing. …more
Murat Cavus
The importance of online marketing has increased over the years. In all disciplines, whether it is search engine advertising (SEA), search engine optimization (SEO), affiliate marketing, or display advertising you can see greater investment. The Internet is now one of the most important – if not the most important medium for customer acquisition, customer retention and customer service. …more
Julian Stein
For potential new customers a specific landing page ensures a good conversion rate! So why not use this same page when retargeting customers? Because it will not deliver the results you are expecting. The landing page that has been so successful for new customers may actually have information that retargeted or “almost customers” have already seen. So instead of being informative it actually ends up deterring them and lowers the prospect of success. The clients who have come through from retargeting should be sent to their own landing page. …more
