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An Effective Combination: Display Advertising Plus Search Engine Advertising

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Accompanying display campaigns within the framework of search engine advertising lead to higher conversions. QUISMA has proven this by conducting a customer journey analysis over the last few months for an international fashion retailer. (more…)


Mobile Sector Comparison Reveals Large Differences

Mobile Sector Comparison Reveals Large Differences

How popular are the different devices and how well do they perform? What differences are there between the mobile sectors? To answer these questions QUISMA conducted a mobile sector comparison and evaluated the data of different customer groups for the last quarter of 2012.
Our study’s statistics could help with making the right decisions regarding the CPCs (cost-per-click), especially as Google’s changeover to “enhanced campaigns” comes into effect later this year. The study consists of two parts; in the first part, search rates, CPCs, and click rates were closely observed. The second part of the study will examine the conversion rates and the CPOs (cost-per-orders). (more…)


From Kicks to Clicks: The Striking Similarity Between Online Marketing and Football [Infographic]

From Kicks to Clicks: The Striking Similarity Between Online Marketing and Football [Infographic]

On Saturday it’s going down: Tomorrow at Wembley stadium in London, Bayern Munich and Borussia Dortmund will meet in the Champions League final. This is the first time that two German teams have met to compete for the most coveted trophy in European football.

For QUISMA’s Data Intelligence Unit experts this presented the perfect opportunity to analyse how much team sports and the interdisciplinary world of online marketing have in common, by creating a shareable infographic!
(more…)


What Users Expect from Mobile Search

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It is no news that the significance of mobile search queries is continuing to increase: more and more smartphone users access the Internet on the go and expect to always be able to find what they are looking for. For the success of SEA campaigns it is very important to optimise your landing pages for mobile use, so the budget you have invested into mobile search will generate the desired turnover. (more…)


Identifying potential to increase the conversion rate

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Before embarking on a conversion optimisation project it’s important to have a well-thought-out concept to avoid losing potential sales, define a test strategy and roadmap before starting. In principle every page can be optimized, however, certain pages have a greater influence on the conversion success than others. (more…)