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Squeezing The Best Out Of Campaigns

Squeezing the best out of marketing campaigns with the customer journey analysis!

Nowadays some companies focus on how to make their marketing campaigns more efficient by analyzing each channel separately. What many of them miss though is to measure all the channels at the same time while comparing their performance. Thus, they don’t see their customers journeys. (more…)


Step-by-step approach: Attribution models and affiliate marketing

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Attribution models, especially in affiliate marketing, are still being widely discussed which suggests that publishers are unsure about their suitability. (more…)


Second Screen: Turning Brand Messages into Experiences

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Gone are the days when advertisers solely worried about viewers constantly changing TV channels, now they face a new challenge: multiple screens. Currently consumers watch several different TV programmes and simultaneously use their smart phone, tablet or laptop. With advertisers facing ever-growing demands from consumers, cross-media campaigns are essential when turning a brand’s message into an all-screen experience. (more…)


An Effective Combination: Display Advertising Plus Search Engine Advertising

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Accompanying display campaigns within the framework of search engine advertising lead to higher conversions. QUISMA has proven this by conducting a customer journey analysis over the last few months for an international fashion retailer. (more…)


Is the Individual Conversion Attribution Worthwhile for Every Advertiser?

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Customer journey analysis and individual conversion attribution have already been discussed several times on twoqubes. While the former describes the path of a customer through different channels, from the first contact with a product up until the purchase, the latter is responsible for the allocation of conversions to different marketing channels. The combination of these two methods allows advertisers to better understand marketing results and to optimize the planning of future budget distribution. (more…)