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Thrive and Prosper: Customer Retention Online

Thrive and Propser: Customer Retention Online

The topic in the blog entry from March 2013 were customer relations and how you can integrate them into a holistic marketing strategy. This article will give you five tips to highlight how companies that are active on the internet can optimize their customer relationships to maintain a long-term business success. (more…)


The Power of the Trust Box

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Many online stores expect miracles when they consider conversion optimisation for their websites. But can conversion optimisation really work wonders? Well maybe not overnight, as there is no such thing as a “one size fits all” solution. But specific tests can significantly improve a website’s conversion rate. What needs to be tested? Which elements on a websites are promising and entice customers to buy a product? Conversion optimisation can show you numerous opportunities, ranging from where to place the navigation bar, and choosing the right images, to the trust box, which we will talk in more detail about in this blog post. (more…)