• deutsch
  • english
  • türk
  • español
  • nederlands
  • italiano
  • svenska

Optimise Conversion Rates using Emotional Intelligence

psychologie-zur-optimierung-der-conversion-rate-nutzen_thumbs

There are millions of websites on the internet and each search query tapped into Google is able to deliver countless results, leading users in a myriad numbers of directions. Even in niche markets it is becoming increasingly difficult for sites to provide the most attractive, usable and optimised site conducive to generating sales. Competition is fierce, therefore the name of the game is to make sure you stand out from the crowd or get lost in the hustle and bustle of the web. It might be said that sites often follow a format laid out for them by designers, similarity in style and function abound, so a website that aims to tap into their audience’s consciousness will be working harder for its conversions than another. How, in practice, can you stand out from the crowd? What do you need to pay attention to when building and designing a website to make sure you’re attracting the right customers? (more…)


Knowing the True Value of a Customer – Customer Lifetime Value

A long-term observation is needed to calculate the true value of a client

The previous entries on marketing intelligence have primarily focused on the advertiser’s activities. The articles looked at the contributions of each element of marketing activity and how they can be calculated in terms of their effectiveness and efficiency. In this context we found that the influences and interdependencies of traditional advertising and online marketing channels can be calculated with modelling, so that the advertising budget can be allocated optimally. Initially, advertisers try to keep the advertising costs in relation to the sales under the direct profits. This course of action may be understandable but it can also lead to a false conclusion. (more…)