Christina Neuhofer
In the New Year companies will have to face some familiar challenges as well as some new ones. Somewhere in between the two are social signals. Their significance has been fiercely discussed among SEO experts for quite some time, the debate is divided by one question: what influence do social signals have on the indexing in search engines, such as Google? …more
Carolin Dressler
Facebook is currently planning the launch of Facebook Ad Exchange in Europe, allowing advertisers to target users even more efficiently within the social network, trading display advertising space automatically by auction. With a total volume of 12.4 billion dollars (as of: 2011) the social network is already the leader in the U.S. display advertising market. With Facebook Exchange, the platform guarantees that in the near future the user will only be shown ads for products that really interest them. …more
