Nicola Pohoralek
As discussed in our previous blog post (August 8, 2012) the free traffic source Google Products (formerly known as “Froogle”) is set to morph into a paid for CPC-model called Google Shopping early next year. Google Shopping has already been implemented in the U.S. (on October 17 of this year) and looks like being rolled out in Great Britain, Germany, Japan, Italy, Spain, the Netherlands, Brazil, Australia, and Switzerland in 2013. …more
Nicola Pohoralek
The integration of AdMob into Google AdWords allows advertisers to create campaigns more easily and target them more efficiently. Since the use of mobile has been on the rise for several years, the integration was the logical next step. Every day more than two trillion impressions are generated worldwide via AdMob. In the following article we will show you what benefits arise from the new integration. …more
Julian Stein
Since competition in the financial sector is fierce, placing advertisements there can become very expensive very fast. For the search term “term life insurance” for a Google AdWords text ad you have to place your bid at a whopping 3.15 euros CPC (cost per click) in order to show up in second place in the advertisement ranking. For the search term “credit” you have to pay 3.85 euros. Due to this high stake it is even more important to convert as many of the users who click on the ad, as possible. Optimising your landing page for conversion can help you. This can be done through A/B and multivariate testing. …more
