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Google Shopping by Mobile: Those Who Search Do Not Necessarily Buy

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No one now denies how important mobile devices are for searching online: within the user search funnel, they play an essential part of the process of informing users. Google says up to 69% of all users use their mobiles to look for products, with 44-57% of all smartphone users looking for information locally at least once a week. So it's hardly surprising that searching online via smartphones helps in store sales. What about buying online in specific industries, though? How far does searching via mobile devices actually help online shop sales? (more…)


The Future of Shopping: Google Shopping

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Although the online world may be coming increasingly to dominate our everyday lives, a study by eMarketer shows that nine out of ten sales are still made offline and on the spot. Factors like being able to experience products 'live' and compare them with other products in the shops should not be underestimated; and customers have sales staff they can talk to if they need specific advice or personal service. (more…)


The Big Reconstruction: Google Shopping is Taking Shape

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As discussed in our previous blog post (August 8, 2012) the free traffic source Google Products (formerly known as “Froogle”) is set to morph into a paid for CPC-model called Google Shopping early next year. Google Shopping has already been implemented in the U.S. (on October 17 of this year) and looks like being rolled out in Great Britain, Germany, Japan, Italy, Spain, the Netherlands, Brazil, Australia, and Switzerland in 2013. (more…)