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Shorten the text displayed on mobile search ads!

Shorten the text displayed on mobile search ads!

The market for mobile devices is growing very fast. More and more users are accessing the Internet with either their smartphone or tablet - a circumstance which advertisers must consider in their strategy. In order to display properly on smaller screens, ads need to be optimized for mobile devices. Google is planning to improve the appearance of mobile search ads on mobile devices even further. In the future, mobile users should be able to find the information they are looking for even easier and faster. As on the 8th of October 2014, Google will change the rules for mobile ads in the search. The second text line could possibly be erased in order to make space for ad extensions. According to google, only if the second line of text has been classified as powerful, it will actually appear in the ad. (more…)


Feed Optimisation for Product Listing Ads – It All Comes Down to the Right Placement!

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Google’s product listing ads (PLAs) became a paid-for service a year ago. And since a lot has happened: Almost every online retailer utilises this prominent format to display an attention-grabbing product image and its price. (more…)


Google Shakes Hands with the Competition

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Recently, the European Commission had Google on the agenda once again: The search engine giant’s competitors complained that Google favours the display of its own search results, especially for products, hotels and restaurants. Google tried to achieve a settlement by suggesting to display its competitors’ results more prominently in its search results. However, before this is implemented Google still needs the approval from its rivals. (more…)


A Key to Local Targeting: The Google Keyword Planner

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As announced by Google quite some time ago, the popular search keyword tool has been discontinued permanently. From now on, finding out which keywords a user typed in to reach the site, and researching keyword ideas will only be possible with an active AdWords account. In general, there are four main differences between the former Keyword Tool and the new Keyword Planner that need to be taken into account. (more…)


Top Secret: Google and the Keyword Encryption

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To date the most effective measurement of successful search engine optimisation was done by looking at the keyword the user typed into a search engine to get to the website and buy a product. (more…)