For years Google’s motto has been ‘mobile first’. Ever since Google’s inception, the search engine giant could hardly wait for the breakthrough of mobile and with it, the inevitable arrival of a huge number of additional users and search queries. So it is not surprising that Google has responded to an increase in mobile and multi device searches by modifying AdWords – one of the search engine’s most important products; while at the same time opening a new chapter in campaign management by introducing a new Enhanced Campaigns product. …more
