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Facebook as a good example – Desktop vs. Mobile!

Facebook is the best example: Mobile advertising can be more profitable than desktop ads!

For years now mobile has been the buzzword in digital marketing. People always underline how much potential the channel offers and the opportunities for advertisers. Therefore, one question pops up every so often: Could mobile advertising someday be more profitable than desktop ads? The answer is: YES! And Facebook shows how it works! (more…)

Promising Outlook for Affiliates – Looking for the Niche


The developments in the affiliate network sector show one thing clearly: the trend in affiliate marketing is moving towards specialization. Whether they are networks focusing on the financial markets, lead generation, or the B2B business – there seems to be a demand for specialized know-how and technical solutions for the merchants and the affiliates. (more…)

Knowing the True Value of a Customer – Customer Lifetime Value

A long-term observation is needed to calculate the true value of a client

The previous entries on marketing intelligence have primarily focused on the advertiser’s activities. The articles looked at the contributions of each element of marketing activity and how they can be calculated in terms of their effectiveness and efficiency. In this context we found that the influences and interdependencies of traditional advertising and online marketing channels can be calculated with modelling, so that the advertising budget can be allocated optimally. Initially, advertisers try to keep the advertising costs in relation to the sales under the direct profits. This course of action may be understandable but it can also lead to a false conclusion. (more…)