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Google Shopping by Mobile: Those Who Search Do Not Necessarily Buy

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No one now denies how important mobile devices are for searching online: within the user search funnel, they play an essential part of the process of informing users. Google says up to 69% of all users use their mobiles to look for products, with 44-57% of all smartphone users looking for information locally at least once a week. So it's hardly surprising that searching online via smartphones helps in store sales. What about buying online in specific industries, though? How far does searching via mobile devices actually help online shop sales? (more…)


Feed Optimisation for Product Listing Ads – It All Comes Down to the Right Placement!

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Google’s product listing ads (PLAs) became a paid-for service a year ago. And since a lot has happened: Almost every online retailer utilises this prominent format to display an attention-grabbing product image and its price. (more…)


The Big Reconstruction: Google Shopping is Taking Shape

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As discussed in our previous blog post (August 8, 2012) the free traffic source Google Products (formerly known as “Froogle”) is set to morph into a paid for CPC-model called Google Shopping early next year. Google Shopping has already been implemented in the U.S. (on October 17 of this year) and looks like being rolled out in Great Britain, Germany, Japan, Italy, Spain, the Netherlands, Brazil, Australia, and Switzerland in 2013. (more…)