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SEA Tips for the Christmas Season

More and more shoppers turn to online stores to get their presents

This Christmas, retailers have predicted a huge upswing in the numbers of shoppers turning to online stores to get their present shopping done in time, with minimum fuss and most importantly – with minimum time spent in the crush at the shopping centre. To this end, marketers’ focus and budget has shifted to optimising search engine advertising, to ensure that their ads provide a help to time-poor shoppers. QUISMA have a number of tips to help companies get the most out of their SEA at this important, and lucrative, time of year. (more…)


Identifying potential to increase the conversion rate

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Before embarking on a conversion optimisation project it’s important to have a well-thought-out concept to avoid losing potential sales, define a test strategy and roadmap before starting. In principle every page can be optimized, however, certain pages have a greater influence on the conversion success than others. (more…)