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Product descriptions: More than describing the product

How to describe How to describe a product appealing to users and search engines?

Who thinks that the description of a product only gives information about the properties and functions of a product is wrong. Only as a secondary function product descriptions should convince potential customers to buy the item and therefore increase the conversion rate of online shops. From an SEO point of view product descriptions primary should help the customer to find the advertised shop with a search engine. (more…)


What Matters Is what Is Inside: Content Optimization

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Google’s evolution over the past years showed that the search engine has put more emphasis on the importance of high-quality content. A website's content is now more relevant than ever before for search engine optimization, while, for years the focus had been on off-page optimization and link building. Grammar, writing, unique texts and information are some of the criteria to evaluate the quality of content. Most often, when users are looking for information, short texts are not helpful and the search engines evaluate them accordingly. (more…)


Social Signals as Ranking Boosters – Top or Flop?

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In the New Year companies will have to face some familiar challenges as well as some new ones. Somewhere in between the two are social signals. Their significance has been fiercely discussed among SEO experts for quite some time, the debate is divided by one question: what influence do social signals have on the indexing in search engines, such as Google? (more…)