The internet as a decision-making tool: consumers’ online behaviour

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Making a fast, definitive decision when it comes to buying an expensive item has been found to be a particularly arduous process for certain consumers, with a number of factors forcing a change of mind along the way. A high percentage of us consult numerous websites when deciding to make a high cost purchase, shifting our perception of where best we can find unbiased and worthwhile opinions and facts. …more


Online Marketing: Snowball Effect of Innovations

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With cross-channel campaign measuring and optimisation, individual conversion attribution, and real-time advertising QUISMA’s main topics are clearly oriented on the current market trends. Following these new developments, we now want to take a look into the future and highlight upcoming possibilities that will very soon open new avenues by which advertisers can approach their target audiences. …more


Keyword Setup and Optimisation

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How do you create an optimal keyword setup, which enables a qualitative expansion of the keywords and bids in the optimisation process? What exactly should this optimisation look like? …more