• deutsch
  • english
  • türk
  • español
  • nederlands
  • italiano
  • svenska

What Do Da Vinci and Conversion Optimisation Have in Common?

Commonplaces-May-Surprise-You-Da-Vinci-and-Conversion-Optimisation-thumb

Websites should be designed well to attract users – that's probably something everyone would agree with. They need to present information sensibly, be intuitive to use and well-structured: these are the aspects which play a major role when optimising a website to reach higher conversions. If you can get the individual elements to work together harmoniously, this creates a more user-friendly image, and you can convert more of your existing traffic. That's the theory anyway. (more…)


Formula 1 in conversion optimisation – on the tracks of Sebastian Vettel

Formula-1-in-conversion-optimisation–on-the-tracks-of-Sebastian-Vettel-thumb

Sebastian Vettel is the ultimate Formula 1 driver. He is the youngest four times world champion of all times and currently breaks all the records. With his eighth victory of the season he even broke the age-old record of his idol Michael Schumacher and this certainly won’t be his last achievement. (more…)


Keyword Setup and Optimisation

keyword-setup-und-optimierung_thumbs

How do you create an optimal keyword setup, which enables a qualitative expansion of the keywords and bids in the optimisation process? What exactly should this optimisation look like? (more…)


Identifying potential to increase the conversion rate

potentiale-zur-conversion-rate-steigerung-identifizieren_thumbs

Before embarking on a conversion optimisation project it’s important to have a well-thought-out concept to avoid losing potential sales, define a test strategy and roadmap before starting. In principle every page can be optimized, however, certain pages have a greater influence on the conversion success than others. (more…)


Virtual Eye Tracking – Watch Then Try!

virtuelles-eyetracking-erst-gucken-dann-testen_thumbs

Some landing pages can be described in one word: misleading. There is no central focus and your eyes jump undirected back and forth. Since the user isn’t guided they will lose interest after only a short period of time and will leave the page. This is not only unfortunate but also inefficient when thinking of the expenditures made for client acquisition. To avoid this you can test a landing page with eye tracking. This tool analyses eye movement and gives information on how the user moves on the website. As an alternative, to avoid high costs for such tests in the laboratory, you can also carry out a virtual eye tracking. (more…)