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YouTube TrueView InSearch – How to Reach the Right Audience

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For quite some time advertisers have been benefiting from the good click-through rates of TrueView campaigns on YouTube. Compared to AdWords, they offer low costs per view at an enormous reach, due to the fact that YouTube has become the second largest search engine in the world. In an article from January, we spoke about campaigns using InStream, and in this blog post we will be discussing InSearch campaigns. (more…)


Extend Your Reach With TrueView In-stream Videos

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YouTube has the perfect advertising medium for advertisers who want to quickly attain the largest possible reach within a target audience. The so-called TrueView in-stream videos are shown before the actual video content but, unlike normal pre-roll videos, the users have the possibility to skip them after five seconds. (more…)